Sometimes, all you need is an economical reusable item to use for advertising. For instance, branded plastic pens are popular. This type of merchandise is useful just about anywhere including school, home and work.
Since almost anyone who can write finds promotional pens useful, this gives you opportunities to reach multiple market niches. For instance, you could send personalised pens that are designed to impress children in relaxed educational settings. At the same time, you could use these writing tools to make an impact on high-profile executives.
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